ICN West Coast Super Show

Case Studies

Elite Speed Meets Elite Sport

Published on

28 May 2025

Real-Time Hype at a National Scale

The ICN West Coast Supershow is one of the most iconic bodybuilding events in the country—massive energy, elite athletes, packed schedule. ICN wanted more than just highlights. They wanted the content in athletes’ hands before they even left the venue.

‍

Not the next day. Not next week. Live. Now.

‍

That’s where Fitfam stepped in. We brought the crew, the systems, and the chaos-tested energy to capture, edit, and deliver elite video content in real-time, setting a new benchmark for what’s possible in same-day production.

‍

Lightning-Fast Delivery

Final edits in athletes’ hands before the stage lights cooled.

12+ Hours of Action

Wall-to-wall coverage of multiple divisions across an entire day.

Real-Time Impact

Starting with limited experience and knowledge into content and marketing.

THE FITFAM SOLUTION

To make the impossible, possible - we engineered a live content pipeline. Every crew member had a role. Every second mattered. And the results? Wild.

SD Card Swaps – Content handed off to editors every few mins.
On-Site Editors – Footage cut and polished as it landed.
Custom File Naming System – No delays, no misfires, zero friction.

100+

Athletes covered

Every division. Every class. Full-day coverage. Athlete media delivered before they stepped off stage.

8000+

photos captured

Premium shots, no post-production delay. Captured, edited and client-ready — all in one flow.

30+

reels delivered

From SD card to screen — no lag, no waiting. Just world-class content at speed.

"The Fitfam team has been a key element in helping us to grow our business and in bringing the highest quality content to our socials, over the last three years. Taking care of key areas in our marketing to allow us to focus on building the business. Can’t recommend the team enough."

Sean Coote

Founder, Frog Grips

“The team at Fitfam are our go to for all of our content creation needs. Their attention to detail, ability to nail briefs and produce some of the most epic social media content are the reasons we keep coming back. No one is better in WA!!”

Lauren Mills

Studio Owner, Fitstop

“This team is exceptionally talented. From the very first event concept meetings to the intricate details of branding, marketing planning, graphic design, videography, and social media marketing, they have exceeded all expectations. Working with them to relaunch our brand has been an absolute dream. Their creativity and dedication shine through in every project, delivering perfection every single time. Highly recommend!”

Deon Wilde

Event Director, Perth Beach OCR

ICN WEST COAST X FITFAM