Real-Time Hype at a National Scale
The ICN West Coast Supershow is one of the most iconic bodybuilding events in the country—massive energy, elite athletes, packed schedule. ICN wanted more than just highlights. They wanted the content in athletes’ hands before they even left the venue.
Not the next day. Not next week. Live. Now.
That’s where Fitfam stepped in. We brought the crew, the systems, and the chaos-tested energy to capture, edit, and deliver elite video content in real-time, setting a new benchmark for what’s possible in same-day production.