Bringing Fitstop’s Brand Refresh to Life Through Content

As Fitstop’s official digital partner, FITFAM supported their latest brand refresh by creating photo and video content that brought the new visual direction to life. Our role was to take the updated elements and look that Fitstop introduced and translate that into practical, high quality content the network could use with confidence.

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Translating the new direction into usable content

Fitstop defined a clear refreshed visual direction. Our focus was ensuring that direction was reflected accurately and consistently across all captured content. We worked closely with the Fitstop team to create a library of photo and video assets that reflected the updated look and feel, captured the energy of training and community, and could be used across social, digital and internal platforms. Every piece of content was created with alignment in mind, so it could be rolled out across studios without losing consistency.

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Content created for a network

Creating content for a franchise network requires more than strong visuals. It needs to be adaptable, on brand and easy to implement at scale. The content captured was designed to support consistency across locations, provide franchisees with assets they can actually use, and help the refreshed Fitstop brand show up the same way across the network.

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Conference and on the ground capture

We also attended the Fitstop Conference, capturing moments that reflect the culture, connection and momentum behind the brand. This allowed us to build a broader content library that supports both brand storytelling and network engagement.

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Why we love working with Fitstop

Fitstop is a brand with a clear vision and a strong understanding of how important consistency is across a growing network. Their focus on performance, community and clarity aligns closely with how we approach content and digital partnerships.

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See the content

You can view highlights from the brand refresh and content capture here