Show Floor to Socials in Minutes: How Fitfam Brought Real-Time Content to Life

On Saturday, 17 May 2025, Fitfam showed up before sunrise at the ICN West Coast Supershow with one mission: create, cut, and deliver content live while the comp was still in motion. We weren’t just documenting, we were delivering in real time.

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Turnaround? Minutes. Footage hit inboxes and socials while athletes were still on stage. This wasn’t luck, it was a high-performance system, powered by a global team. We had multiple editors working around the clock across the USA, Spain, Perth and Sydney, syncing seamlessly with a crew on the ground who kept the machine moving. SD cards were dumped on rotation, files sorted instantly, editors cutting from a mobile bay, and runners keeping everything flowing. No delays. No second chances needed. Just clean execution.

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What we delivered:

• Real-time content to over 100 athletes
• Over 8000 photos & 30 reels delivered
• All in less than 24 hours

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This was our first full-scale live drop at a comp this size — and it worked. High volume. High speed. High impact. Athletes left with shareable proof of their moment, ready before the sweat even dried.

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Want this energy at your event? Let’s talk.