Fitfam Wins National Digital Advertising Tender for Fitstop

Fitfam, one of Australia’s leading integrated media, content, and digital advertising agencies specialising in fitness and lifestyle brands, has been awarded the national tender to manage Fitstop’s digital advertising across Australia and New Zealand.

The partnership marks a significant milestone for both businesses, uniting two high-growth brands with shared values around performance, community, and innovation.

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A Strategic Partnership Built on Shared DNA

Fitfam and Fitstop have been long-time collaborators within the health and fitness sector, both championing innovation and community-driven growth. With over 50 years of combined experience in media, content production, and digital performance marketing, Fitfam’s leadership team has built a strong reputation for delivering creative campaigns that convert, from storytelling to strategy and paid performance.

The partnership with Fitstop was a natural fit. Fitfam’s understanding of the fitness industry, franchise networks, and digital ecosystems aligns directly with Fitstop’s mission to empower people to move more, live well, and connect through the power of fitness communities.

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Driving the Next Phase of Growth

Through this tender win, Fitfam, along with two other chosen agencies, will take the reins on Fitstop’s national digital advertising strategy, overseeing campaigns that amplify franchise visibility, accelerate lead generation, and strengthen member acquisition across both digital and social platforms.

The approach will integrate performance marketing, content creation, media strategy, and brand storytelling, all anchored in Fitfam’s "Tell Epic Stories" methodology, which blends measurable growth outcomes with authentic brand expression.

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Quotes

Brendan McCormack, Founder and Director at Fitfam, said:

"This partnership just makes sense. Fitstop represents everything we believe in: purpose-driven, performance-focused, and people-first. Our team lives and breathes fitness marketing, and with Fitstop’s incredible momentum, we’re excited to help scale that story nationally. We see this as the beginning of something truly impactful for both brands."

Andy Crawshaw, Creative Director at Fitfam, added:

"Fitstop’s growth has been phenomenal, and they’ve built a powerful community that’s not just about training but about lifestyle and connection. Our team’s deep roots in the fitness space mean we can bring insight, innovation, and creative firepower that drives real results. This partnership is a genuine collaboration between two brands that understand each other."

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Looking Ahead: Fitfam at the Fitstop Annual Conference

Fitfam joined the  Fitstop Network at their Annual Conference where Brendan McCormack, Andy Crawshaw and Stevie-Rei Hanna introduced themselves to the network after (in classic Fitam form) revealing a well received fast turnaround edit of the Fitstop Rooftop workout from the previous evening. 

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About Fitfam

Fitfam is an Australian-based media, content, and digital advertising agency dedicated to helping fitness and lifestyle brands grow through data-led strategy, creative storytelling, and digital performance. With over 50 years of combined experience across the marketing, media, and fitness industries, Fitfam partners with some of the most recognised names in health and wellbeing to deliver campaigns that connect, convert, and inspire.

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About Fitstop

Founded in Australia, Fitstop is one of the fastest-growing functional fitness franchises, dedicated to empowering people to move with purpose. With hundreds of locations across Australia and New Zealand, Fitstop offers community-driven group training experiences that combine strength, conditioning, and teamwork to help members live stronger, healthier lives.