Fitfam Expands into Queensland: A New Era of Fitness Content and Community Growth

As Australia’s leading fitness content and community platform, our mission has always been simple: connect brands, gyms, and creators with high-impact content that drives real results. Now, with boots on the ground in QLD and new partnerships forming across the state, we are taking that mission even further.

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Why Queensland and Why Now?

Queensland’s fitness industry is thriving. From Brisbane to the Gold Coast and Sunshine Coast, the demand for premium fitness experiences, community-driven gyms, and performance-focused training spaces has grown rapidly. As brands expand north, so does the need for strategic, locally produced fitness content that captures the energy of the QLD market. We have seen the growth. We have partnered with the brands. Now we are here to build it properly.

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Strengthening Our Partnership with Fitstop in QLD

One of the biggest drivers behind our Queensland expansion is our growing partnership with Fitstop as they continue branching into QLD. Fitstop has quickly become one of Australia’s most recognisable functional fitness brands, and their expansion across Queensland created a clear opportunity: deliver consistent, high-quality content that matches the scale of their growth. By expanding into QLD, Fitfam can now:

• Provide on-the-ground content production for Fitstop locations across Queensland
• Deliver faster turnaround times for campaigns
• Capture authentic community moments in real time
• Support franchise growth with premium visual assets
• Strengthen brand consistency across multiple QLD locations

This is not just about content. It is about supporting one of Australia’s fastest-growing fitness brands with media that moves as fast as they do.

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Ricky Makes the Move: Senior Creator Now Based in QLD

A major part of this expansion is people. Our Senior Creator, Ricky, has officially made the move to Queensland, giving Fitfam a permanent content presence in the state. With Ricky now based in QLD, we can:

• Shoot high-quality fitness campaigns locally
• Support gym launches and activations
• Produce brand content without interstate delays
• Build deeper relationships within the QLD fitness community

Having a senior creative on the ground means we are not just servicing Queensland. We are part of it. This allows us to provide a better, faster, and more consistent service to gyms, fitness brands, and franchise networks expanding across Brisbane and beyond.

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What This Means for the QLD Fitness Industry

Fitfam’s expansion into Queensland is not just a geographic move. It is a growth play for the entire fitness ecosystem. Queensland gyms and fitness brands now have access to:

• National-level content production
• Proven performance-driven social media strategy
• High-impact campaign execution
• Creator-led storytelling that converts
• Fitness-first media that understands the industry

We are bringing years of experience working with Australia’s leading fitness brands and applying it directly to the QLD market.

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Supporting Fitness Brand Growth Across Australia

This expansion represents a larger vision. Fitfam has built its reputation on helping gyms grow memberships, helping fitness brands scale nationally, and helping creators turn influence into impact. With Queensland now officially part of our operational footprint, we are positioned to:

• Support multi-state franchise expansion
• Activate launches across NSW, VIC, and QLD
• Deliver consistent brand storytelling nationwide
• Create content at scale without losing authenticity

Growth in fitness is not slowing down, and neither are we.

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The Future of Fitfam in Queensland

This is only the beginning. With established partnerships already forming, a senior creator now based in QLD, and increasing demand for premium fitness media, Queensland represents one of the most exciting chapters in Fitfam’s journey. We are here to:

• Elevate fitness brands
• Amplify gym communities
• Produce content that drives real growth
• Build long-term partnerships across the state

If you are a gym owner, franchise group, or fitness brand expanding in Queensland, now is the time to align with a media partner that understands both performance and community. Queensland, we are ready.